Your pipeline looks healthy.
So why is revenue still hard to predict?

I help B2B founders and commercial leaders find where deals are stalling, fix the process that’s letting revenue leak, and build a pipeline you can actually rely on.

Apply For a pipeline diagnostic
PHOTOS DF3
EXPERIENCE
I’ve helped founders and commercial leaders across multiple B2B sectors
Including Software Development, SaaS, HR Technology, Innovation and No-Code, Post-Trade Solutions, B2B Agencies, and Consultancies.
SOUND FAMILIAR?
Conversations are
happening. Proposals are
going out. But revenue still
feels uncertain.
You're not short of pipeline activity. The problem is what happens inside it. Deals drift, forecasts go soft, and when something really matters, you're the one who has to step back in.

That's the pattern most founder-led B2B firms hit between £1m and £5m. Not a lead problem. A conversion problem.
1
Proposals go quiet
You send them out and then... silence. No clear reason. No way to diagnose why.
2
Deals drift without a real next step
Meetings feel positive. Then weeks pass. Momentum dies and nobody owns the follow-up.
3
Forecasts feel fine until they're not
Pipeline looks full on paper. Then quarter-end arrives and the numbers don't land.
4
You're still the one rescuing deals
The team is active, but when a deal really matters, it's you getting pulled back in.
HOW I WORK
I look at what's actually happening
inside your pipeline. Then we fix
the parts that matter most.
No bloated methodology. No generic playbooks. Practical, focused work on
the commercial friction that's costing you deals.
Step 1
Diagnose where deals are stalling
We review your pipeline, qualification logic, proposals, and follow-up to find exactly where revenue is getting stuck. Most founders find it’s not where they expected.
Step 2
Tighten the commercial process
Sharper qualification. Cleaner stage definitions. Better deal progression. We remove the noise creating false confidence in the pipeline.
Step 3
Install a rhythm you can rely on
Stronger next-step control. A review rhythm that generates clarity, not anxiety. Less founder involvement in deals that should move without you.
WHAT I OFFER
Three ways to work with me
Start with a focused diagnostic. Go deeper with a structured programme.
Or get ongoing support as you scale.
Start Here
Pipeline Reset
For founder-led B2B firms doing £1m–£5m with active pipeline and inconsistent conversion.
A focused commercial sprint to find where revenue is leaking, remove the friction slowing deals down, and install a process your team can actually own. Not a training programme. A practical intervention.
Programme
Growth Springboard
For founders ready to build a complete, repeatable sales engine from positioning through to close.
A structured programme covering positioning, commercial model, lead generation, meeting strategy, and closing. The full system for predictable B2B growth installed in your business over 12 weeks.
Ongoing
1-to-1 Advisory
For founders and commercial leads who want a sounding board on live deals and strategy.
Weekly or fortnightly calls focused on the deals and decisions that matter right now. Pipeline reviews, deal strategy, pricing conversations, and commercial accountability with someone who's been in the room.
RESULTS
What founders say after working with me
Built an in-house engine
“We ditched agencies, built our own engine and slashed costs.”
CV
Claus Villumsen
CEO, Kodecrew
From zero pipeline to regular wins
“From zero pipeline to regular wins and a clear sales compass. Daniel doesn't just advise — he builds the system with you.”
AL
Abel Lillo
Founder, Tianlu
Enterprise sales and pipeline clarity
“Salesmentor was the catalyst. Daniel has an exceptional ability to understand the complexities of enterprise sales and building pipelines that address real needs.”
EH
Erik Hallgren
Founder, Oquam
DANIEL FEANDER
I understand the specific pressure founder-led firms operate under at this stage.
I spent 20 years selling complex B2B solutions, including SaaS, data platforms and post-trade systems, for firms like Moody's Analytics and FactSet, and for startups building from zero. I've personally been responsible for growing and managing multi-million pound books of business.

Through Salesmentor, I work directly with B2B founders and commercial leaders to fix the commercial friction that's costing them deals. Not with generic playbooks or motivational coaching. With practical, hands-on work on real pipeline and real conversations.
£200m+
Revenue Generated
20+
Years in B2B Sales
50+
Businesses Helped
24
Countries Sold Into
Busy should not feel
this uncertain.
If you're tired of deals drifting, proposals going quiet, and being
pulled back into sales when you should be leading the
business, let’s look at the pipeline properly.
Apply For a pipeline diagnostic

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