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Hello, I’m Daniel Feander at salesmentor
and I help SaaS founders and their teams take their business to the next level.

How it all started

I spent the first 20 years of my career working in financial technology, selling SaaS and data solutions to asset managers, banks, and insurance companies. I have worked at both successful B2B start-ups and corporates, personally responsible for growing and managing multi-million dollar books of business year-in, year-out.

Across my journey, I have accumulated valuable insight into what works when bringing B2B SaaS and technology solutions to market and scaling up, even with limited resources.

From experience, I know that having a great product is not enough if you cannot get your prospects to sit up and take notice. You need a repeatable process that gains commitment from your ideal customer to proceed to the next stage of the buying process. This process leverages building strong lead magnets, perfecting your product/market fit and implementing highly effective sales tactics to ensure you onboard new customers quickly and efficiently.  Once you have paying clients, it is also crucial that you maximise their lifetime value, by delivering excellent service and moving them up your value ladder.

Like you and others out there, 2020 turned my world upside down. Suddenly, I was no longer running through airports to catch another plane to a prospect meeting. Selling became much harder and budgets were put on ice. Crucially, though, I had time to consider my life and my next direction.

Throughout 2020 and 2021, I have been translating my 20 years’ experience of selling B2B technology solutions into an actionable system, which guides SaaS founders, like you, forward towards your goals.

Why salesmentor?

I thrive on helping start-ups and entrepreneurs achieve their full potential. I’m in awe of pioneers, who push the boundaries of what is possible and go after what you desire, whilst delivering valuable innovation. That’s why I created salesmentor: to help smart SaaS founders, like you, grow and scale your business, by providing the tools and one-to-one mentoring needed to succeed. I cannot think of a more noble vocation than helping entrepreneurs to realise their dreams.

What Clients are saying

I believe in constant learning and improvement. Because of the compound effect, even minor improvements can be transformational.

Daniel Feander


I get to the point, provide candid feedback and cut the jargon.

Daniel Feander


I deliver real value and tangible results from the outset.

Daniel Feander


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