I help SaaS founders and their teams across 5 key areas:
“The salesmentor Pillars”
√ You will have fully completed Ideal Customer Profiles (ICPs), which give you clarity on the type of customer, job title, seniority and pain points they face.
√ You will be able to position your SaaS as the best solution to your Ideal Customer’s (IC) biggest problems. You will be able to deliver a crisp elevator pitch, which explains the benefits of your solution crisply and persuasively. You will be able to explain what makes your solution truly unique (USP).
√ You will have a clear idea on the type of MVP you wish to develop in order to gather feedback from your ICs.
√ You will have a roadmap on how to engage with your ICs and solicit feedback on your MVP.
√ After integrating initial feedback, you will be able to hone your solution or pivot as necessary to achieve PMF.
√ You will have set SMART targets which stretch you and your business to succeed, providing focus and motivation.
√ You will have decided on a commercial model best suited to your business, which will maximise revenue and delight your ICs.
√ You will be confident talking about your competitors and isolating your SaaS as the best solution.
√ You will have decided on which CRM tool to use and committed yourself to ongoing measurement of success.
Outbound: Cold Calling
Outbound: Cold emails
Inbound: Content marketing
√ You will have a clear sales and marketing strategy, which includes both inbound and outbound tools to jet-propel your SaaS business forward to your next revenue milestone.
√ You will be committed to making at least 10 cold calls a day and confident in asking for the meeting.
√ You will have a call plan to follow, which provides a strong opening with an attention-grabbing statement. You will also be confident in handling key objections and countering resistance. You will be able to quickly qualify and minimise time wasted on the wrong calls.
√ You will be able to get gate-keepers to work for you and open doors.
√ You will know the practical tools needed to source email addresses and write compelling emails to your ICs.
√ You will have an inventory of email templates to use for writing cold emails which get a response.
√ You will know how to use tools to manage your cold email outreach and monitor results.
√ You will appear more professional and appear more often in front of your ICs.
√ You will be confident reaching out to your ICs over LinkedIn and be more engaging in your outreach.
√ You will have an inventory of message templates, which increase your level of engagement.
√ You will know how to use technology to increase your profile views with minimum effort.
√ You will have a clear view on which topics to produce content on and increase inbound traffic.
√ You will know how to build lead magnets and start collecting email addresses to start email nurturing.
√ You will develop a good, regular cadence on LinkedIn to increase inbound leads.
√ You will have a box of tricks to easily engage on LinkedIn.
√ You will be more confident, credible and compelling in all your client-facing meetings.
√ Your ICs will enjoy every moment spent in your company and will be eager to do business with you.
√ Your meetings will be much more effective because you now know how to build rapport fast with different personalities by asking the right types of questions at the right time.
√ You will be confident saying “no” to discounts and only offer minimal reductions in price if it serves your interests.
√ You will have a toolbox to deal with different objections and time-wasters.
√ You will only agree to demos, once you have agreed on SMART objectives for running them.
√ You will have a range of techniques at your disposal to close strongly and effectively.
√ You will have committed yourself to exceeding expectations on delivery and be able to ask for testimonials.